This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace
Job Summary
This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace.
Plan and implement the activation plan for new campaigns/product launches on the approved trade/category marketing strategies aligned with brand and sales team for the responsible category/products in the market.
Ensure that internal/external compliance requirements are met for Consumer healthcare Hong Kong, associated policies are developed, deployed and effectively managed/complied with, including but not limited to Code of Conduct, ABAC, Fair Competition and Data Privacy.
Matching Summary
This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace.
Skills & Requirements
Must-have
trade marketing objectives
category development and promotion
optimize profitability
grow market share and revenue
plan and implement activation plan
monitor market/channel performance
control trade marketing expenditure
Nice-to-have
deep human understanding
agile, performance-focused culture
cross functions collaboration
agency work management
internal influence skills
alliance building oriented
Key Requirements
Bachelor’s Degree in marketing & Business Administration
5+ years trade marketing experience
FMCG industry experience
new product launch experience
modern trade and drug store practice understanding