Sr. Manager Customer Marketing, Home Center

Shaw Industries Group, Inc.

Dalton, Georgia, United States
Develop strategic marketing initiatives
Execute marketing plans with partners
Measure and report roi
This role is responsible for developing and executing strategic marketing initiatives with major Home Center partners to deliver exceptional in-store and online consumer experiences, drive sales, and enhance brand equity

Job Summary

  • This role is responsible for developing and executing strategic marketing initiatives with major Home Center partners to deliver exceptional in-store and online consumer experiences, drive sales, and enhance brand equity.
  • Collaborate with Brand teams to develop compelling marketing stories and assets that increase sales of Shaw-branded products and strengthen brand presence in the Home Center channel.
  • Continuously enhance online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns.

Matching Summary

This role is responsible for developing and executing strategic marketing initiatives with major Home Center partners to deliver exceptional in-store and online consumer experiences, drive sales, and enhance brand equity.

Skills & Requirements

Must-have

  • Develop strategic marketing initiatives
  • Execute marketing plans with partners
  • Measure and report ROI
  • Enhance online consumer experiences
  • Digital marketing platforms and strategies

Nice-to-have

  • People-centered, customer-focused approach
  • Growth-minded approach
  • Collaborate effectively with cross-functional teams
  • Highly responsive and action-oriented

Key Requirements

  • Bachelor’s degree in Marketing, Sales, Business Management, or related
  • Minimum 5 years of experience
  • Experience in home renovation industry preferred
  • Travel within the United States is required

Work Rights

Not specified

Tailored Resume

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