The ESD Central Team Senior Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services
Job Summary
The ESD Central Team Senior Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services.
The role involves working in collaboration with Caterpillar and Dealer teams through deep data analysis identifying priority customer segments, problem statements, root causes, potential solutions, and ultimately supporting the creation of a granular execution plan.
Our teams are critical to the success of our customers who build a better world.
Matching Summary
The ESD Central Team Senior Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services.
Skills & Requirements
Must-have
dealer specific Growth Plans
data analysis
customer segments
execution plan
Asia Pacific focus
Excel and Power Point skills
Nice-to-have
Growth and Agility knowledge
Project Management knowledge
Decision Making/Critical Thinking
Business Acumen knowledge
Customer Focus knowledge
Key Requirements
Bachelor’s degree in business, marketing, communications, economics, statistics, or similar