The Lead Qualification Specialist is responsible for managing inbound leads and moving unqualified prospects toward sales-readiness through proactive communication
Job Summary
The Lead Qualification Specialist is responsible for managing inbound leads and moving unqualified prospects toward sales-readiness through proactive communication.
A significant part of this role involves creating and executing multi-touch email outreach using marketing automation technology to engage leads efficiently at scale.
The specialist works closely with the Senior Lead Qualification Manager, marketing, and sales teams to ensure accurate lead qualification and smooth handoffs.
Matching Summary
The Lead Qualification Specialist is responsible for managing inbound leads and moving unqualified prospects toward sales-readiness through proactive communication.
Skills & Requirements
Must-have
Inside sales experience
Marketing automation platform proficiency
CRM data management skills
Inbound lead qualification expertise
Email nurture campaign execution
Nice-to-have
Additional language capabilities
B2B technology product knowledge
Continuous improvement mindset
Strong written communication in English
Key Requirements
2-4 years inside sales or lead development experience
1-2 years qualifying and nurturing inbound B2B leads