Smm-saphnelo Mkt-上海

AstraZeneca

Shanghai, China
Develop therapeutic area strategy
Manage brand budget and promotional expenditure
Lead cross-functional brand team
The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength

Job Summary

  • The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength.
  • Candidates will lead the cross-functional Brand Team to ensure alignment with overall company priorities and regional sales management.
  • The position requires cultivating strategic relationships with Key External Entities (KEEs) and Healthcare Professionals (HCPs) while maintaining high ethical standards.

Matching Summary

The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength.

Skills & Requirements

Must-have

  • Develop therapeutic area strategy
  • Manage brand budget and promotional expenditure
  • Lead cross-functional brand team
  • Drive strategic relationships with KEEs and HCPs
  • Ensure compliance with AZ Code of Conduct

Nice-to-have

  • Experience in global network building
  • Strong data translation to actionable insights
  • Ability to adapt best practices locally
  • High ethical standards in business operations

Key Requirements

  • Performance management experience for Business Managers
  • Annual marketing talent assessment capability
  • Compliance with applicable laws and regulations

Work Rights

Not specified

Tailored Resume

Cover Letter