Assistant Marketing Manager

Absa Bank Limited

Nairobi, Kenya
Marketing strategy implementation
Digital marketing campaign management
Experiential marketing and events
Implement the Marketing strategy for Absa’s Enterprise Banking segment, driving growth in customer acquisition, engagement, and product uptake

Job Summary

  • Implement the Marketing strategy for Absa’s Enterprise Banking segment, driving growth in customer acquisition, engagement, and product uptake.
  • Drive integrated go-to-market campaigns for new products, digital innovations, and business solutions, partnering with product, digital, and frontline teams.
  • Collaborate with key marketing agencies and drive execution across touchpoints, customer events, ATL, BTL, and digital.

Matching Summary

Implement the Marketing strategy for Absa’s Enterprise Banking segment, driving growth in customer acquisition, engagement, and product uptake.

Skills & Requirements

Must-have

  • Marketing strategy implementation
  • Digital marketing campaign management
  • Experiential marketing and events
  • Stakeholder engagement
  • Agency coordination
  • Customer-centric mindset
  • Budget and performance management

Nice-to-have

  • Creative and innovative thinking
  • Customer obsession
  • Highly collaborative
  • Emotionally intelligent
  • Comfortable in fast-paced environments

Key Requirements

  • 3-5 years marketing experience
  • 3 years in financial services
  • Marketing project delivery experience
  • Familiarity with digital marketing tools
  • Bachelor's degree in marketing or business

Work Rights

Not specified

Tailored Resume

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