Emarketing Senior Brand Manager Cbec

Haleon

Not specified
E-commerce campaign and content planning
Tmall kol livestreaming landscape
Ec communication assets development
Haleon is seeking a Senior Brand Manager for E-commerce to lead integrated campaigns and content strategy for their digital platforms, particularly on Tmall and JD. The ideal candidate should have a strong background in e-commerce marketing, data analytics, and experience in managing successful campaigns, with a deep understanding of the digital ecosystem

Job Summary

  • In charge of E-commerce campaign and content, accountable for in-site integrated campaign and content planning for each EC customer on a monthly basis and real-time optimization on a daily basis.
  • Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
  • Lead to establish, maintain and improve EC communication assets, and provide design guidance to Sales/TP, developing and managing EC always on content excellence, including livestreaming/short videos/wendajia/etc.

Matching Summary

Match Score: 85

Haleon is seeking a Senior Brand Manager for E-commerce to lead integrated campaigns and content strategy for their digital platforms, particularly on Tmall and JD. The ideal candidate should have a strong background in e-commerce marketing, data analytics, and experience in managing successful campaigns, with a deep understanding of the digital ecosystem.

Skills & Requirements

Must-have

  • E-commerce campaign and content planning
  • Tmall KOL livestreaming landscape
  • EC communication assets development
  • Always on content excellence
  • In-site IP campaign knowledge
  • Data analysis about TM and JD

Nice-to-have

  • Wellness industry insights
  • Agile performance-focused culture
  • Human understanding and trusted science
  • Win as One strategy
  • Belonging and inclusion focus

Key Requirements

  • Minimum 5 years working experience in EC or Marketing
  • Tmall or JD experience is a must
  • Successful EC campaign or projects experience on Tmall or JD
  • Good Marketing fundamentals
  • Data analytics & Insight generation skill

Work Rights

Not specified

Tailored Resume

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