The Director of Marketing will lead the strategic direction and execution of all marketing initiatives within the Sales & Marketing Department with a primary focus on digital marketing and B2B communication in the fintech sector
Job Summary
The Director of Marketing will lead the strategic direction and execution of all marketing initiatives within the Sales & Marketing Department with a primary focus on digital marketing and B2B communication in the fintech sector.
This role is responsible for strengthening brand presence, accelerating customer acquisition, and enhancing engagement across enterprise-level audiences using platforms like HubSpot.
Candidates must have deep experience with HubSpot including automation workflows, CRM, reporting, and integrations to streamline marketing processes for enterprise clients.
Matching Summary
The Director of Marketing will lead the strategic direction and execution of all marketing initiatives within the Sales & Marketing Department with a primary focus on digital marketing and B2B communication in the fintech sector.
Skills & Requirements
Must-have
7+ years marketing experience
3+ years leadership role
HubSpot automation workflows
B2B SaaS or financial services
Digital marketing strategy
CRM integration expertise
Nice-to-have
MBA preferred qualification
UX/UI principles knowledge
Conversion rate optimization
Fast-paced environment adaptability
Thought leadership development
Key Requirements
Bachelor's degree in Marketing, Communications, Business, or related field
MBA preferred
7+ years of experience in marketing
At least 3 years in a leadership role within fintech
Proven success in digital marketing and brand strategy