The Business Development Executive serves as Diageo's frontline representative in the On Trade channel, focusing on growing distribution through strong sales execution
Job Summary
The Business Development Executive serves as Diageo's frontline representative in the On Trade channel, focusing on growing distribution through strong sales execution.
Role responsibilities include winning new listings, managing a specific territory across Birmingham and surrounding areas, and bringing brands to life through tailored in-venue activities.
Candidates will own their territory end-to-end, build trusted relationships with licensees, and receive ongoing development support from experienced leaders.
Matching Summary
The Business Development Executive serves as Diageo's frontline representative in the On Trade channel, focusing on growing distribution through strong sales execution.
Skills & Requirements
Must-have
Experience in sales or hospitality
Valid UK driving licence required
Strong relationship building skills
Ability to manage territory targets
Commercial mindset and motivation
Nice-to-have
Genuine interest in consumer brands
Passion for innovation and curiosity
Experience with digital platforms
Team engagement and training skills
Key Requirements
Full valid UK driving licence
Minimum 12 months active UK driving licence
Sales, hospitality, or brand activation experience