Audience Insights Analyst

Wbd

Hybrid
Survey data analysis
Audience research
Qualitative research methods
We are looking for the Audience Insights Analyst who will be responsible for developing a deep, human‑centred understanding of audiences and translating data into insight that informs editorial, product and commercial decision‑making

Job Summary

  • We are looking for the Audience Insights Analyst who will be responsible for developing a deep, human‑centred understanding of audiences and translating data into insight that informs editorial, product and commercial decision‑making.
  • This role brings together survey research, first‑party data, qualitative insight and industry context to tell clear, compelling stories about who audiences are, what motivates them, and how their needs are changing.
  • WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Matching Summary

We are looking for the Audience Insights Analyst who will be responsible for developing a deep, human‑centred understanding of audiences and translating data into insight that informs editorial, product and commercial decision‑making.

Skills & Requirements

Must-have

  • Survey data analysis
  • Audience research
  • Qualitative research methods
  • Data synthesis and interpretation
  • Insight storytelling and presentation
  • Working knowledge of analytics tools

Nice-to-have

  • Experience with campaign evaluation studies
  • Collaborative cross-team work
  • Hybrid work model
  • Strong analytical judgement

Key Requirements

  • Experience in audience insights or related role
  • Experience with survey data and audience research
  • Experience with qualitative research methods
  • Familiarity with media or marketing environments
  • Working knowledge of SPSS, Excel, basic SQL

Work Rights

Not specified

Tailored Resume

Cover Letter