Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency
Job Summary
Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency.
Lead the strategy for Douyin and brand advertising, being accountable for advertising ROI and managing the E-marketing budget for maximization of overall content marketing ROI.
Collaborate closely with Brand Marketing, Douyin Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure Douyin content aligns with brand guidelines and marketing activities are seamlessly integrated.
Matching Summary
Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency.
Skills & Requirements
Must-have
Douyin EMKT mastery
Content quality assurance
Paid media ROI achievement
Cross-functional collaboration
Nice-to-have
Agile, performance-focused culture
Deep human understanding and trusted science
Key Requirements
Bachelor's degree or above
5+ years experience in brand social marketing or Douyin e-commerce