Senior Product Marketing Manager - Verticals

Klaviyo

Boston, MA, United States
$116,000 - $174,000 usd py
On-site
Vertical positioning
Go-to-market strategy
Customer and buyer insight
This role owns vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact

Job Summary

  • This role owns vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact.
  • You will lead vertical-specific messaging, pitch decks, and enablement assets, partnering closely with Sales, Partnerships, Integrated Marketing, CS, and Product to strengthen our right to win.
  • The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.

Matching Summary

This role owns vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact.

Salary

$116,000 - $174,000 USD

Skills & Requirements

Must-have

  • vertical positioning
  • go-to-market strategy
  • customer and buyer insight
  • competitive landscape analysis
  • sales plays development
  • cross-channel GTM programs
  • high-impact collateral
  • customer proof points
  • customer outcomes translation

Nice-to-have

  • thrives in fast-moving environments
  • influential cross-functional partner
  • owner mindset
  • accountability for business results

Key Requirements

  • 5+ years of product marketing experience
  • B2B SaaS experience
  • Experience supporting complex, multi-stakeholder sales cycles
  • Strong analytical mindset
  • Clear communicator
  • Self-starter comfortable operating in ambiguity

Work Rights

Not specified

Tailored Resume

Cover Letter