$103,800.00 - $173,300.00; not specified; not spec...
Fully remote
Customer lifecycle marketing
Direct-to-consumer marketing strategies
Renewal conversion strategy
This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value
Job Summary
This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value.
Own and optimize renewal conversion strategy across the customer lifecycle, with a primary focus on retention and renewal performance.
Named a Best/Great Place to Work in 15 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world.
Matching Summary
This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value.
Salary
$103,800.00 - $173,300.00; Not specified; Not specified
Skills & Requirements
Must-have
Customer lifecycle marketing
Direct-to-consumer marketing strategies
Renewal conversion strategy
Email, SMS, and automated lifecycle programs
Segmentation, personalization, and journey mapping
A/B and multivariate testing
Leverage AI and advanced martech
Nice-to-have
Strategic partner to internal teams
Innovative marketing solutions
Strong accountability, urgency, and ownership mindset
Self-starter with strong accountability
Passion for service
Ability to innovate in practical ways
Key Requirements
Bachelor’s degree in Marketing, Business Administration, Product Management, or related field
Home Warranty or home services industry experience
Minimum of 8 years of relevant marketing experience
Minimum of 5 years of consumer marketing experience
Demonstrated success in driving renewal conversion and retention performance
Experience in working in a matrixed, fast-paced, dynamic environment
Demonstrated accountability, urgency, and an ownership‑focused approach