Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention
Job Summary
Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention.
Contribute or set strategy, drive requirements and make recommendations for change, plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures.
Design and enhance customer communications to ensure clarity, relevance, and stronger engagement, ultimately leading activities that deepen customer relationships and strengthen loyalty and retention.
Matching Summary
Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention.
Skills & Requirements
Must-have
CRM strategy development
Marketing automation implementation
Customer needs assessment
Customer segmentation
Stakeholder management
Strategic thinking
Customer mindset
Nice-to-have
Financial Services experience
Lifecycle-driven industries background
Communications and marketing experience
Key Requirements
Experience with stakeholder management
Experience with strategic thinking
Experience with customer mindset
Experience with cross-functional collaboration
Experience in Financial Services, Telecom, or similar lifecycle-driven industries