Digital Marketing Specialist

WGU

Base: $60,300.00 - $90,500.00; bonus/equity: eligi...
Not specified (considered flexible due to the nature of digital marketing roles)
1-2 years digital campaign management experience
Google ads and social platform proficiency
Paid video and display advertising expertise
WGU is seeking a Digital Marketing Specialist to manage and execute paid online media campaigns, optimize performance, and report on key performance indicators. The ideal candidate should have 1-2 years of hands-on digital marketing experience, particularly in social media, display, and paid search advertising

Job Summary

  • The Digital Marketing Specialist will be responsible for managing and executing paid online media across social, video, display, and paid search channels.
  • WGU is committed to expanding access to higher education through online, competency-based degree programs while fostering a diverse workforce.
  • This full-time position offers comprehensive benefits including medical, dental, vision, retirement savings, and up to 12 weeks of parental leave.

Matching Summary

Match Score: 85

WGU is seeking a Digital Marketing Specialist to manage and execute paid online media campaigns, optimize performance, and report on key performance indicators. The ideal candidate should have 1-2 years of hands-on digital marketing experience, particularly in social media, display, and paid search advertising.

Salary

Base: $60,300.00 - $90,500.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, 401k, 12 weeks parental leave

Skills & Requirements

Must-have

  • 1-2 years digital campaign management experience
  • Google Ads and Social platform proficiency
  • Paid video and display advertising expertise
  • Data analysis and reporting capabilities
  • Microsoft Excel proficiency

Nice-to-have

  • Strong understanding of full funnel marketing
  • Experience with Google or Adobe Analytics
  • Ability to work independently without supervision
  • Excellent communication and presentation skills
  • Experience managing third-party media relationships

Key Requirements

  • Bachelor's Degree required
  • 1-2 years active management of digital campaigns
  • Experience with Google UI navigation

Work Rights

Not specified

Tailored Resume

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