This role will improve the efficiency and effectiveness of our lead management & targeted marketing efforts by leveraging technology, data, and B2B Marketing best practices
Job Summary
This role will improve the efficiency and effectiveness of our lead management & targeted marketing efforts by leveraging technology, data, and B2B Marketing best practices.
Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.
Build and develop a high-performing marketing operations team, cultivating technical excellence, strategic thinking, and a culture of innovation that scales with business growth.
Matching Summary
This role will improve the efficiency and effectiveness of our lead management & targeted marketing efforts by leveraging technology, data, and B2B Marketing best practices.
Skills & Requirements
Must-have
B2B lead management process
marketing email operations
Customer Data Platform (CDP) utilization
data-driven multi-touch campaigns
lead scoring and routing models
marketing technology platforms
Nice-to-have
continuous improvement mindset
AI utilization
third party data partners
executive level reporting
culture of innovation
Key Requirements
10+ years of experience in B2B marketing
3+ years in marketing operations leadership
Bachelor’s Degree in Marketing, Business, or related field OR equivalent work experience
Expertise in marketing technology platforms
Experience with lead scoring, qualification, routing, and attribution models