Section Head, Digital Acquisition & Engagement At Executive / Personal Assistant / Customer Service
Me2Works
On-site
10+ years digital marketing experience
Performance marketing and paid media expertise
Customer lifecycle journey management
Me2Works is seeking a Section Head for Digital Acquisition & Engagement to lead the development of innovative digital banking solutions and customer engagement strategies. The ideal candidate will possess over 10 years of experience in digital marketing within the financial services sector, showcasing leadership and analytical skills to drive growth and enhance user engagement
Job Summary
The role involves formulating and executing comprehensive digital acquisition strategies to grow the bank's customer base through performance marketing.
Candidates will design end-to-end digital campaigns focused on increasing active usage, retention, and product cross-selling for digital banking products.
The position requires leading a high-performing team while managing diverse senior stakeholders and ensuring all digital content meets regulatory standards.
Matching Summary
Match Score: 85
Me2Works is seeking a Section Head for Digital Acquisition & Engagement to lead the development of innovative digital banking solutions and customer engagement strategies. The ideal candidate will possess over 10 years of experience in digital marketing within the financial services sector, showcasing leadership and analytical skills to drive growth and enhance user engagement.
Skills & Requirements
Must-have
10+ years digital marketing experience
Performance marketing and paid media expertise
Customer lifecycle journey management
SEO and website content optimization
Digital analytics tools proficiency
Nice-to-have
Gamification and loyalty rewards integration
Cross-functional team leadership skills
Bilingual English and Chinese communication
Innovation in performance marketing technologies
Regulatory compliance knowledge in banking
Key Requirements
Degree in Marketing, e-Commerce, or related field
10+ years experience in financial services or fintech
Strong proficiency in Google/Adobe Analytics
Exceptional command of written and spoken English and Chinese