Director, Product And Retail Experiences (shopper), Latam

The Coca-Cola Company

Mexico City, Mexico
**
Shopper marketing
Channel strategy
Retail execution
** The Coca-Cola Company is seeking a Director of Product and Retail Experiences for the LATAM region, based in Mexico City. The role involves leading shopper and channel marketing strategies to enhance retail execution and partner engagement across Latin America, requiring extensive experience in shopper marketing and team leadership. **

Job Summary

  • Lead the development and execution of Shopper and Channel Marketing strategies that translate Product & Retail XP priorities into short- to mid-term (1–3 year) operational plans with direct impact on revenue, profitability, and execution quality.
  • Drive joint business opportunities with bottlers, distributors, and channel partners, aligning on shopper priorities, activation plans, and execution standards.
  • Help refresh the world and make a difference by delivering experiences that create value for consumers, customers, and communities.

Matching Summary

Match Score: 75

** The Coca-Cola Company is seeking a Director of Product and Retail Experiences for the LATAM region, based in Mexico City. The role involves leading shopper and channel marketing strategies to enhance retail execution and partner engagement across Latin America, requiring extensive experience in shopper marketing and team leadership. **

Skills & Requirements

Must-have

  • Shopper Marketing
  • Channel Strategy
  • Retail Execution
  • Partner Collaboration
  • LATAM Market Expertise

Nice-to-have

  • Growth Mindset
  • Inclusive Culture
  • Continuous Learning
  • Agile Operations

Key Requirements

  • 10+ years of relevant experience
  • Bachelor's degree required
  • Fluent English required
  • Spanish or Portuguese required

Work Rights

Not specified

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