Verafin - Product Marketing Lead, Fraud

Nasdaq

St. John's, Canada
Hybrid
Product positioning and messaging
Develop buyer personas and value propositions
Go-to-market strategies
Drive product marketing strategy for Nasdaq Verafin's Payments Fraud portfolio, connecting product innovation with sales and marketing execution

Job Summary

  • Drive product marketing strategy for Nasdaq Verafin's Payments Fraud portfolio, connecting product innovation with sales and marketing execution.
  • Own product positioning and messaging, develop buyer personas and value propositions, and partner with cross-functional teams to create go-to-market strategies.
  • This position offers a hybrid work environment in St. John's or Toronto, with at least 3 days a week in-office.

Matching Summary

Drive product marketing strategy for Nasdaq Verafin's Payments Fraud portfolio, connecting product innovation with sales and marketing execution.

Skills & Requirements

Must-have

  • Product positioning and messaging
  • Develop buyer personas and value propositions
  • Go-to-market strategies
  • Strategic partnerships
  • Cross-functional project leadership

Nice-to-have

  • Marketing anti-financial crime solutions
  • Familiarity with SaaS platforms
  • Track record managing partnerships

Key Requirements

  • Bachelor's degree or equivalent experience
  • 5–10 years B2B marketing experience
  • Deep understanding of banking industry
  • Excellent writing and storytelling skills
  • Proven ability to work collaboratively

Work Rights

Not specified

Tailored Resume

Cover Letter