Sr. Manager, Integrated Marketing

popsockets.ca

Boulder, CO, United States
On-site
Integrated marketing campaign platform
Seasonal launch strategy
360° activation plans
PopSockets is seeking a Sr. Manager of Integrated Marketing to oversee campaign strategies and seasonal launches, ensuring cohesive brand messaging across all marketing channels. The ideal candidate will be a strategic thinker with strong experience in brand strategy and cross-functional collaboration

Job Summary

  • The Sr. Manager, Integrated Marketing owns the campaign platform and seasonal launch strategy — translating brand positioning, consumer insights, and product truth into clear, compelling plans that every channel partner can execute against with confidence.
  • You will lead the development of 360° activation plans that drive both sell-in and sell-through, author briefs that inspire great work across every function, and serve as the cross-functional connective tissue that keeps Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative all moving in the same direction.
  • YOUR OBJECTIVE: To be the strategic connector who ensures every campaign, launch, and brand moment comes to life in a cohesive, high-impact way — championing go-to-market alignment, driving cross-functional clarity, and translating brand strategy, consumer insight, and product truth into integrated marketing plans that build brand love and deliver commercial results.

Matching Summary

Match Score: 85

PopSockets is seeking a Sr. Manager of Integrated Marketing to oversee campaign strategies and seasonal launches, ensuring cohesive brand messaging across all marketing channels. The ideal candidate will be a strategic thinker with strong experience in brand strategy and cross-functional collaboration.

Skills & Requirements

Must-have

  • Integrated marketing campaign platform
  • Seasonal launch strategy
  • 360° activation plans
  • Cross-functional connective tissue
  • Go-to-market alignment

Nice-to-have

  • Big-picture thinker
  • Brand strategy fluency
  • Commercial realities fluency
  • Inspire great work
  • Champion brand love

Key Requirements

  • Reporting to the VP of Global Brand & Marketing

Work Rights

Not specified

Tailored Resume

Cover Letter