Coordenador De Trade Marketing – Home Care

Unilever Com Br

São Paulo, Brazil
Trade marketing strategy
Go-to-market strategy
Channel execution strategy
This function exists to strategically lead the trade marketing strategies for the Fabric Softener category, ensuring alignment across Marketing, Sales, Supply Chain, and Finance

Job Summary

  • This function exists to strategically lead the trade marketing strategies for the Fabric Softener category, ensuring alignment across Marketing, Sales, Supply Chain, and Finance.
  • You will be responsible for defining and leading the Go-to-Market strategy for the Fabric Softener category, developing execution strategies per channel, and managing the category's execution at the Point of Sale.
  • The role involves leading commercial planning, managing the Trade Marketing budget with a focus on ROI, identifying growth opportunities through data analysis, and leading strategic projects for the category.

Matching Summary

This function exists to strategically lead the trade marketing strategies for the Fabric Softener category, ensuring alignment across Marketing, Sales, Supply Chain, and Finance.

Skills & Requirements

Must-have

  • Trade Marketing strategy
  • Go-to-Market strategy
  • channel execution strategy
  • Perfect Store standards
  • commercial planning (S&OP/IBP)
  • Trade Marketing budget management
  • sell-in and sell-out analysis

Nice-to-have

  • analytical and creative skills
  • stakeholder management
  • team leadership and engagement
  • driving sustainable growth

Key Requirements

  • University degree completed
  • Solid experience in Trade Marketing
  • Intermediate Microsoft Office Suite
  • Nielsen and Scanntech knowledge
  • Knowledge of sales indicators and POS strategies
  • Availability for in-person work 3x per week

Work Rights

Not specified

Tailored Resume

Cover Letter