Ad/smm-hema -上海

Vacancyz

Shanghai, China
Not specified (assumed hybrid or on-site based on location).
Portfolio strategy planning
Therapeutic area strategy
Marketing mix optimization
The job posting is for a position at AstraZeneca in Shanghai, focusing on portfolio strategy planning, brand management, implementation of marketing strategies, and people management within a cross-functional team. The role emphasizes collaboration, leadership, and optimizing promotional efforts for a range of products in the therapeutic area

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.
  • Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
  • AstraZeneca embraces diversity and equality of opportunity and is committed to building an inclusive and diverse team.

Matching Summary

Match Score: 85

The job posting is for a position at AstraZeneca in Shanghai, focusing on portfolio strategy planning, brand management, implementation of marketing strategies, and people management within a cross-functional team. The role emphasizes collaboration, leadership, and optimizing promotional efforts for a range of products in the therapeutic area.

Skills & Requirements

Must-have

  • Portfolio Strategy Planning
  • Therapeutic Area Strategy
  • Marketing Mix Optimization
  • Product Launch Plans
  • Cross-functional Brand Team Leadership
  • Promotional Expenditure Management

Nice-to-have

  • Global AZ Network Building
  • KOL Relationship Development
  • Inclusive and Diverse Team Environment
  • Harnessing Industry-Leading Skills

Key Requirements

  • 5-year BBF/IBR experience
  • 1-year BAP experience
  • Follow CEP SOP
  • Identified training strategy and material in place
  • Product Portfolio Management
  • Market Intelligence / Market Research Tracking

Work Rights

Not specified

Tailored Resume

Cover Letter