Head, Social

AirAsia

7-10 years social leadership experience
Regional multi-market account management
Tiktok instagram platform strategy
The Head of Social leads MOVE's regional social media strategy to build a high-impact, culturally relevant brand presence

Job Summary

  • The Head of Social leads MOVE's regional social media strategy to build a high-impact, culturally relevant brand presence.
  • This role requires owning the end-to-end content system including UGC curation, creator collaborations, and platform-native formats.
  • Candidates must have deep experience managing regional accounts while balancing global brand consistency with local market nuances.

Matching Summary

The Head of Social leads MOVE's regional social media strategy to build a high-impact, culturally relevant brand presence.

Skills & Requirements

Must-have

  • 7-10 years social leadership experience
  • Regional multi-market account management
  • TikTok Instagram platform strategy
  • Creator and KOL partnership execution
  • Cultural relevance across markets

Nice-to-have

  • Strong agency background
  • UGC curation and licensing expertise
  • Algorithm-aware content creation
  • High-performance team culture building
  • Rapid trend response capabilities

Key Requirements

  • 7-10 years in social or digital leadership
  • Proven track record with large-scale brand accounts
  • Experience working with overseas teams across different markets

Work Rights

Not specified

Tailored Resume

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