Director, Brand Strategy Coca Cola Trademark

Coca-Cola HBC AG

Istanbul, Türkiye
Brand strategy crafting
End-to-end brand ownership
Marketing performance and roi
The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI

Job Summary

  • The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI.
  • Accelerate CCTM (Coca Cola Trade Mark) performance in EMEOU through thought leadership on frontier marketing, innovation, and enabling integrated flywheels execution.
  • We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

Matching Summary

The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI.

Skills & Requirements

Must-have

  • Brand strategy crafting
  • End-to-end brand ownership
  • Marketing performance and ROI
  • Data and tech-enabled marketing
  • Category/brand growth strategies

Nice-to-have

  • Growth mindset
  • Curious and dreams big
  • Enterprise mindset
  • Servant leadership
  • Influential with senior executives

Key Requirements

  • 10+ years marketing and leadership experience
  • P&L ownership
  • Experience in innovation, creative strategy, connections, design
  • Led scaled, complex, cross-functional teams
  • Worked in the Frontline Marketing

Work Rights

Not specified

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