The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, emails, landing pages and forms
Job Summary
The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, emails, landing pages and forms.
This role involves creating, building, testing, and managing automated marketing campaigns and programs such as lead nurture and trigger based.
The position requires tracking and reporting performance of marketing automation campaigns, developing controls on data inputs and outputs, and providing recommendations for improvement.
Matching Summary
The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, emails, landing pages and forms.
Skills & Requirements
Must-have
Marketing Automation platform experience
HTML, CSS, and JavaScript knowledge
Email Marketing
Website Forms and Landing Pages
Campaign performance tracking and reporting
Nice-to-have
Customer centric approach
Strong analytical skills
Attention to details
Independent and team player
Key Requirements
Bachelor’s degree
At least 1 year experience in any Marketing Automation platform
At least 2 years working knowledge of HTML, CSS, and JavaScript
1-2 years of equivalent work experience in Digital Marketing