Senior Analyst

Merkle

Bengaluru, India
On-site
R (tidyverse, lme4/lmertest, plotly/ggplot2) or python
Sql for data handling
Marketing data analysis
Merkle is seeking a Senior Analyst for its Bengaluru location, focusing on measurement and attribution in marketing analytics. The ideal candidate will have a background in data science, strong analytical skills, and proficiency in programming languages like R or Python

Job Summary

  • Understand business requirements and suggest appropriate marketing measurement solutions such as Media Mix Modelling and Multi-Touch Attribution.
  • Conduct panel data analysis using fixed effects, random effects, and mixed effects models, and perform econometric modelling.
  • Experience with media mix modelling, ad-stock effect, saturation effect, multi-touch attribution, and rule-based attribution is required.

Matching Summary

Match Score: 85

Merkle is seeking a Senior Analyst for its Bengaluru location, focusing on measurement and attribution in marketing analytics. The ideal candidate will have a background in data science, strong analytical skills, and proficiency in programming languages like R or Python.

Skills & Requirements

Must-have

  • R (tidyverse, LME4/lmerTest, plotly/ggplot2) or Python
  • SQL for data handling
  • Marketing data analysis
  • Statistical testing
  • Data visualization tools
  • Storytelling and insights generation

Nice-to-have

  • Understanding marketing objectives and effectiveness
  • Familiarity with marketing channels and conversion funnel
  • Knowledge of Bayes’ theorem and Shapley value

Key Requirements

  • 3-4 years of experience in a similar role
  • Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or a related field

Work Rights

Not specified

Tailored Resume

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