Paid Social Content Strategy Manager

Bobbie

Remote, US
Base: $135,000 - $160,000; bonus/equity: competiti...
Fully remote
Paid social content strategy
Performance marketing channels
Creative testing frameworks
Bobbie is seeking a Paid Social Content Strategy Manager to enhance their paid media initiatives through compelling content across various digital platforms. The ideal candidate should have substantial experience in performance-driven content strategy, especially within the DTC sector, and possess strong analytical skills to optimize ad performance

Job Summary

  • Develop and execute creative strategies that drive performance across paid media channels, primarily Meta, TikTok, YouTube, and programmatic platforms.
  • Own the end-to-end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices.
  • Competitive stock options, 401k with employer match, and 100% employee medical, dental, and vision insurance coverage are provided.

Matching Summary

Match Score: 85

Bobbie is seeking a Paid Social Content Strategy Manager to enhance their paid media initiatives through compelling content across various digital platforms. The ideal candidate should have substantial experience in performance-driven content strategy, especially within the DTC sector, and possess strong analytical skills to optimize ad performance.

Salary

Base: $135,000 - $160,000; Bonus/Equity: Competitive stock options; Benefits: 401k with employer match, 100% covered medical, dental, vision

Skills & Requirements

Must-have

  • Paid social content strategy
  • Performance marketing channels
  • Creative testing frameworks
  • Audience persona understanding
  • Digital advertising trends

Nice-to-have

  • Parenting culture
  • European style infant formula
  • Test-and-learn environment
  • Customer journey insights

Key Requirements

  • 6+ years of experience
  • DTC brand experience
  • Experience with Meta, TikTok, YouTube
  • Hands-on experience with Motion, Triple Whale
  • Background in creative production, video editing, or copywriting is a plus

Work Rights

Not specified

Tailored Resume

Cover Letter