Brand Manager Content - The Chuan & Hlm

Corby Spirit and Wine Ltd

Shanghai, China
Brand visual identity guideline
Creative campaign development
Social media content strategy
Support line manager to develop core brand fundamentals including positioning, target audience, brand world, and Consumer Engagement Platform (CEP)

Job Summary

  • Support line manager to develop core brand fundamentals including positioning, target audience, brand world, and Consumer Engagement Platform (CEP).
  • Conceive and lead the development of campaign "big ideas" and all associated creative assets for local ATL campaigns, digital assets, and product innovations.
  • Develop the social media content strategy and calendar for owned channels, establish social media guidelines, and architect the brand's influencer collaboration program.

Matching Summary

Support line manager to develop core brand fundamentals including positioning, target audience, brand world, and Consumer Engagement Platform (CEP).

Skills & Requirements

Must-have

  • Brand Visual Identity Guideline
  • Creative Campaign Development
  • Social Media Content Strategy
  • Influencer Collaboration Program
  • Brand Playbook Development
  • Market Collaboration

Nice-to-have

  • Premium Brand Perception
  • Global Brand Prestige
  • Best-in-class Work Delivery

Key Requirements

  • Market Specifications
  • Local Consumer Insight Translation

Work Rights

Not specified

Tailored Resume

Cover Letter