The Integrated Marketing Specialist, Performance is responsible for executing seasonal integrated marketing campaigns focused on HOKA’s Performance categories in the Japanese market
Job Summary
The Integrated Marketing Specialist, Performance is responsible for executing seasonal integrated marketing campaigns focused on HOKA’s Performance categories in the Japanese market.
This role supports the localization and execution of global marketing strategies, ensuring creative assets and campaign activities are delivered on time, on brand, and with strong local relevance.
The specialist works closely with internal teams, external agencies, athletes, and influencers to strengthen consumer engagement and brand impact through both physical and digital brand experiences.
Matching Summary
The Integrated Marketing Specialist, Performance is responsible for executing seasonal integrated marketing campaigns focused on HOKA’s Performance categories in the Japanese market.
Skills & Requirements
Must-have
Seasonal integrated marketing campaigns
Creative asset management and localization
Coordination with internal and external partners
Support for brand experience events
Strong written and verbal communication in Japanese
Project management experience
Passion for running and participation in running events
Nice-to-have
High level of English proficiency
Experience working on the brand side
Strong interpersonal skills
Ability to navigate internal organization
Independent judgment and problem solving
Organized and disciplined work style
Strong ownership and get-things-done mentality
Key Requirements
Bachelor’s degree
2 years experience in creative production or campaign planning
Experience working on the brand side
Experience with project management
Past participation in running events
Work experience in footwear or related industry is a plus