Director, Consumer Marketing

Mastercard

Philippines
Not specified; not specified; not specified
Not specified, but likely to be hybrid based on the nature of marketing roles.
Develop annual country marketing plans
Manage large-scale consumer campaigns
Expertise in digital marketing and social media
Mastercard is seeking a Director of Consumer Marketing for its Southeast Asia Marketing team in the Philippines. This role focuses on leading integrated marketing strategies to enhance brand engagement and usage while aligning with regional objectives

Job Summary

  • This role leads Philippines Integrated Marketing and Comms across Consumer Marketing, B2B initiatives, Digital & Social, and Media channel strategies to drive Mastercard brand preference.
  • The successful candidate will develop and execute annual Country marketing plans and KPIs while engaging internal stakeholders to align on B2C strategy.
  • Responsibilities include leading digital marketing innovation, optimizing campaigns across mobile platforms, and delivering B2B2C solutions with Issuers and Partners.

Matching Summary

Match Score: 85

Mastercard is seeking a Director of Consumer Marketing for its Southeast Asia Marketing team in the Philippines. This role focuses on leading integrated marketing strategies to enhance brand engagement and usage while aligning with regional objectives.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Develop annual country marketing plans
  • Manage large-scale consumer campaigns
  • Expertise in digital marketing and social media
  • Strong stakeholder management skills
  • Apply consumer insights and behavioral data

Nice-to-have

  • MBA degree preferred
  • Familiarity with Southeast Asia dynamics
  • Experience with B2B2C initiatives
  • Knowledge of emerging technologies

Key Requirements

  • Bachelor's degree in marketing or Business
  • Several years of marketing leadership experience
  • Proven track record in consumer campaign management
  • Strong analytical skills for data-driven insights

Work Rights

Not specified

Tailored Resume

Cover Letter