The role aims to drive continuous innovation and brand iteration in the new retail business by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the O2O industry
Job Summary
The role aims to drive continuous innovation and brand iteration in the new retail business by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the O2O industry.
Key responsibilities include analyzing consumer shopping behavior in instant retail, exploring digital marketing tools for the instant retail channel, and collaborating across departments to identify and implement omnichannel growth opportunities.
The company is committed to creating an inclusive culture where diverse backgrounds and views are valued and respected, supporting the mission to deliver better everyday health with humanity.
Matching Summary
The role aims to drive continuous innovation and brand iteration in the new retail business by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the O2O industry.
Skills & Requirements
Must-have
Digital marketing knowledge
Consumer behavior analysis
O2O industry knowledge
AI, Social, DSP tools
Omni channel operations
Nice-to-have
Agile, performance-focused culture
Human understanding and trusted science
Bold ambitions and enormous opportunity
Key Requirements
Bachelor's degree or higher
7+ years of market and digital marketing experience
Experience in foreign pharmaceutical retail preferred