Engagement Marketing Lead

552

Washington, DC, US
Base: $85,100 - $127,700 annual; bonus/equity: eli...
Onsite
6-8 years digital subscription marketing experience
Hands-on martech platform expertise (iterable)
Proficiency with analytics tools (tableau, looker, ga)
This role shapes the end-to-end subscriber experience by designing omnichannel personalized programs that help customers discover and use the full breadth of Post offerings

Job Summary

  • This role shapes the end-to-end subscriber experience by designing omnichannel personalized programs that help customers discover and use the full breadth of Post offerings.
  • The position involves developing lifecycle strategies to increase retention and promoting adoption of product features across app, site, newsletters, and subscription benefits.
  • The Washington Post offers comprehensive benefits including company-paid pension, 401(k) match, three weeks of vacation, and up to 20 weeks paid parental leave.

Matching Summary

This role shapes the end-to-end subscriber experience by designing omnichannel personalized programs that help customers discover and use the full breadth of Post offerings.

Salary

Base: $85,100 - $127,700 Annual; Bonus/Equity: Eligible for bonus or incentive program; Benefits: Competitive medical, dental, vision, pension, 401(k), 20 weeks parental leave

Skills & Requirements

Must-have

  • 6-8 years digital subscription marketing experience
  • Hands-on MarTech platform expertise (Iterable)
  • Proficiency with analytics tools (Tableau, Looker, GA)
  • Experience designing omnichannel engagement campaigns
  • Ability to lead cross-functional product and engineering teams

Nice-to-have

  • Strong data-informed decision-making skills
  • Experience with A/B and multivariate testing
  • Collaborative mindset in fast-paced environments
  • Background in journalism or news industry
  • Proven track record of increasing customer lifetime value

Key Requirements

  • 6-8 years of experience in digital, growth, or subscription marketing
  • Hands-on experience with MarTech platforms like Iterable
  • Proficiency with analytics tools such as Tableau, Looker, and Google Analytics

Work Rights

Not specified

Tailored Resume

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