Head of Wealth at Work Marketing, Director

Citigroup

New York, New York, United States
Base: $170,000.00 - $300,000.00; bonus/equity: dis...
Hybrid
15+ years of marketing experience
B2b2c marketing expertise
Institutional partner collaboration
This role leads the global brand, engagement, and communications strategy for Citi's fastest-growing segment serving employees through institutional partnerships

Job Summary

  • This role leads the global brand, engagement, and communications strategy for Citi's fastest-growing segment serving employees through institutional partnerships.
  • The successful candidate will design a modern, integrated B2B2C marketing engine that drives visibility, adoption, and tailored journeys across partner firms.
  • Citi offers competitive benefits including medical, dental, vision coverage, 401(k), life insurance, and paid time off packages alongside a salary range of $170,000 to $300,000.

Matching Summary

This role leads the global brand, engagement, and communications strategy for Citi's fastest-growing segment serving employees through institutional partnerships.

Salary

Base: $170,000.00 - $300,000.00; Bonus/Equity: Discretionary and formulaic incentive and retention awards available; Benefits: Medical, dental, vision, 401(k), life, accident, disability insurance, wellness programs, and paid time off

Skills & Requirements

Must-have

  • 15+ years of marketing experience
  • B2B2C marketing expertise
  • Institutional partner collaboration
  • Client segmentation strategy
  • Digital engagement leadership

Nice-to-have

  • Experience in employer benefit platforms
  • Strong storytelling and brand development
  • Agile and adaptable leadership style
  • Performance-minded approach
  • Partnership mindset with corporate clients

Key Requirements

  • Bachelor's degree required, Master's preferred
  • 15+ years of professional experience
  • Deep understanding of client lifecycle marketing

Work Rights

Not specified

Tailored Resume

Cover Letter