Marketing Campaign Analyst

B2TECH

Cyprus
Base: not specified; bonus/equity: annual discreti...
On-site
Marketing campaign performance analysis
Sql and bi tools experience
Marketing promotions evaluation
This position will focus on measuring and optimizing the performance of marketing campaigns and promotions, ensuring marketing spend and bonuses are driven by clear ROI and player value insights

Job Summary

  • This position will focus on measuring and optimizing the performance of marketing campaigns and promotions, ensuring marketing spend and bonuses are driven by clear ROI and player value insights.
  • The role should sit within the BI/Data team, working closely with the Acquisition and CRM Marketing teams.
  • The company offers a hybrid work model, flexible hours, various employee perks including medical insurance, performance bonuses, and personalized learning and development programs.

Matching Summary

This position will focus on measuring and optimizing the performance of marketing campaigns and promotions, ensuring marketing spend and bonuses are driven by clear ROI and player value insights.

Salary

Base: Not specified; Bonus/Equity: Annual Discretionary Performance Bonus; Benefits: Provident Fund, Medical Insurance, Subsidized Sports Benefits App, Wolt Allowance, Flexible Hours

Skills & Requirements

Must-have

  • Marketing campaign performance analysis
  • SQL and BI tools experience
  • Marketing promotions evaluation
  • A/B testing and marketing experiments
  • Marketing performance dashboards

Nice-to-have

  • Player segmentation and cohort analysis
  • Churn insights for CRM campaigns
  • Data-driven marketing optimization
  • Collaboration with acquisition and CRM teams

Key Requirements

  • 3–6+ years in Marketing / Business / Data Analytics
  • Strong SQL and BI experience
  • Experience analyzing marketing campaigns and promotions

Work Rights

Not specified

Tailored Resume

Cover Letter