Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway

South Florida, Tennessee, Georgia, United States
Base: $80,000-$125,000 annually; bonus/equity: not...
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Proficiency in google analytics and crm systems
This role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty

Job Summary

  • This role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.
  • The position requires leveraging internal technology and data analytics to create personalized marketing approaches that improve retention and profitability.
  • Candidates will benefit from best-in-class industry benefits including medical, dental, vision plans, a 401(k) retirement plan, and vehicle purchase discounts.

Matching Summary

This role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401(k), Stock Purchase Plan

Skills & Requirements

Must-have

  • Bachelor's degree in Business or Marketing
  • Strong understanding of automotive industry
  • Proficiency in Google Analytics and CRM Systems
  • Experience with Microsoft Office Suite
  • Data analysis for ROI evaluation

Nice-to-have

  • Entrepreneurial high-performance culture fit
  • Ability to travel up to 45% of time
  • Strategic partnership with Store Leaders
  • Innovative loyalty program design skills

Key Requirements

  • Bachelor's degree required
  • Automotive industry knowledge required
  • Google Analytics proficiency required
  • CRM system experience required
  • High school graduate or equivalent

Work Rights

Not specified

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