This role supports the planning and execution of search visibility strategies across traditional search engines and emerging AI-driven discovery platforms
Job Summary
This role supports the planning and execution of search visibility strategies across traditional search engines and emerging AI-driven discovery platforms.
The ideal candidate will have a solid foundation in SEO with a strong interest in Generative Engine Optimization (GEO) and AI Optimization (AIO).
Candidates will work closely with strategy, content, data, media, and technology teams to improve brand visibility and content discoverability.
Matching Summary
This role supports the planning and execution of search visibility strategies across traditional search engines and emerging AI-driven discovery platforms.
Skills & Requirements
Must-have
1-3 years of SEO experience
Core SEO principles knowledge
Google Analytics proficiency
Keyword research skills
On-page optimization expertise
Nice-to-have
Interest in Generative Engine Optimization
Strong analytical and communication skills
Cantonese or Mandarin language ability
Experience with CMS platforms like WordPress
Proactive and detail-oriented mindset
Key Requirements
University degree in Marketing, Business, Communications, IT, or related field
1–3 years of experience in SEO or digital marketing roles
Familiarity with SEO tools such as Ahrefs, Semrush, and Screaming Frog