Senior Manager, Next Best Action

Royal Bank of Canada

Toronto, Canada
Base: not specified; bonus/equity: bonuses + stock...
Analytical database marketing experience
Application of experimental design
Statistical analysis of results
In this role, you will leverage advanced analytics and machine learning to drive in-market test and learn strategies as part of RBC’s Next Best Action capability to deliver targeted and optimized offers

Job Summary

  • In this role, you will leverage advanced analytics and machine learning to drive in-market test and learn strategies as part of RBC’s Next Best Action capability to deliver targeted and optimized offers.
  • You will work collaboratively with Canadian Banking Partners and third parties to realize incremental revenue growth across client segments and products through data-driven marketing tactics.
  • RBC offers a comprehensive total rewards program, flexible work/life balance options, and opportunities to work in a dynamic, collaborative, and high-performing team environment.

Matching Summary

In this role, you will leverage advanced analytics and machine learning to drive in-market test and learn strategies as part of RBC’s Next Best Action capability to deliver targeted and optimized offers.

Salary

Base: Not specified; Bonus/Equity: Bonuses and stock where applicable; Benefits: Comprehensive total rewards program including flexible benefits

Skills & Requirements

Must-have

  • analytical database marketing experience
  • application of experimental design
  • statistical analysis of results
  • technical skills in Python SAS SQL
  • big data analytics
  • business analytics expertise

Nice-to-have

  • experience in financial services industry
  • understanding of marketing and product management
  • experience with agile ways of working
  • strong interpersonal and communication skills
  • ability to drive change and reinvent

Key Requirements

  • 5+ years in marketing analytics or related role
  • proven experience with experimental design
  • proficiency in Python SAS SQL Hadoop Teradata
  • master’s degree in quantitative discipline preferred

Work Rights

Not specified

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