Associate Director Digital Marketing Customer Engagement Planning & Measurement

Merck Sharp & Dohme Corp

Upper Gwynedd, Pennsylvania, United States
Base: $142,400.00 - $224,100.00; bonus/equity: ann...
Hybrid (3 days onsite in upper gwynedd, pa)
7+ years strategic marketing experience
Omnichannel media strategy development
Consumer digital strategy execution
The Associate Director of Digital Marketing at Merck Sharp & Dohme Corp will lead omnichannel marketing efforts to enhance customer engagement and deliver actionable insights. The role requires extensive experience in strategic marketing, particularly in the consumer digital space, and involves collaboration with various stakeholders to drive impactful business results

Job Summary

  • This role leads the Omnichannel go-to-market efforts to deliver relevant information and solutions to customers efficiently across multiple channels.
  • The incumbent will leverage self-service analytics and test-and-learn pilots to translate insights into continuous campaign optimizations that drive business impact.
  • Candidates must possess strong analytical acumen to synthesize large data sets and collaborate with cross-functional stakeholders including agencies and internal teams.

Matching Summary

Match Score: 85

The Associate Director of Digital Marketing at Merck Sharp & Dohme Corp will lead omnichannel marketing efforts to enhance customer engagement and deliver actionable insights. The role requires extensive experience in strategic marketing, particularly in the consumer digital space, and involves collaboration with various stakeholders to drive impactful business results.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Annual bonus and long-term incentive eligible; Benefits: Medical, dental, vision, 401(k), paid holidays, vacation

Skills & Requirements

Must-have

  • 7+ years strategic marketing experience
  • Omnichannel media strategy development
  • Consumer digital strategy execution
  • Agile team methodology leadership
  • Data-driven campaign optimization
  • ROI and media mix modeling

Nice-to-have

  • Pharmaceutical or healthcare industry background
  • Advanced marketing automation tools
  • AI recommendation engine experience
  • Innovative mindset with risk taking
  • Change management skills
  • Patient-level analysis expertise

Key Requirements

  • Minimum 7 years strategic marketing experience
  • BA/BS degree required
  • Experience with TV and digital channels
  • Hybrid work arrangement (3 days on-site)

Work Rights

Not specified

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