Co-Brand Product Marketing Strategy, Customer Management Team

Citigroup

Wilmington, Delaware, United States
Base: $114,720.00 - $172,080.00; bonus/equity: dis...
Hybrid
6-10 years marketing experience
Retail bank or financial services background
Campaign calendar creation and execution
Citi is seeking a Vice President for the Existing Customer Marketing team within the US Marketing and Franchise Development organization. The role focuses on customer engagement strategies for their Cards portfolio, requiring extensive marketing experience in the financial services sector

Job Summary

  • The role involves leading the existing customer marketing communication strategy to deepen relationships with Citi cardholders.
  • Candidates will partner with internal teams to design, execute, and audit marketing campaigns that drive measurable customer engagement.
  • Citi offers competitive benefits including medical, dental, vision coverage, 401(k), and paid time off packages.

Matching Summary

Match Score: 85

Citi is seeking a Vice President for the Existing Customer Marketing team within the US Marketing and Franchise Development organization. The role focuses on customer engagement strategies for their Cards portfolio, requiring extensive marketing experience in the financial services sector.

Salary

Base: $114,720.00 - $172,080.00; Bonus/Equity: Discretionary and formulaic incentive awards available; Benefits: Medical, dental, vision, 401(k), life insurance, wellness programs

Skills & Requirements

Must-have

  • 6-10 years marketing experience
  • Retail bank or financial services background
  • Campaign calendar creation and execution
  • Analytics-driven decision making
  • Budget reconciliation and invoice processing

Nice-to-have

  • Creative problem solving skills
  • Strong presentation abilities
  • Ability to work under tight deadlines
  • Team-oriented collaborative mindset
  • Advanced project management capabilities

Key Requirements

  • Bachelor's degree required, Master's preferred
  • 6-10 years of marketing experience in retail banking
  • Demonstrated organizational and multi-tasking skills

Work Rights

Not specified

Tailored Resume

Cover Letter