Associate Director – Insights (quantitative), Programming Strategy & Insights, Colors
jiohotstar.design
Mumbai, India
On-site
Quantitative research
Data-led programming strategy
Audience data analysis
The incumbent will be responsible to work on quantitative research and data-led programming strategy for Colors across screens, enabling informed content, scheduling, and monetization decisions
Job Summary
The incumbent will be responsible to work on quantitative research and data-led programming strategy for Colors across screens, enabling informed content, scheduling, and monetization decisions.
The role acts as a strategic interface between Programming, Sales, and Business teams, translating complex audience data into actionable insights that drive viewership growth on TV & JioHotstar.
This role elevates quantitative research from a reporting function to a strategic programming leadership role.
Matching Summary
The incumbent will be responsible to work on quantitative research and data-led programming strategy for Colors across screens, enabling informed content, scheduling, and monetization decisions.