Managing Director, Product Marketing, News

The New York Times

New York, NY, United States
$230,000 - $250,000 usd; not specified; not specif...
On-site
Product marketing strategy
Go-to-market strategies
Positioning and messaging
The New York Times is seeking a product marketing leader to drive app downloads, net-new registration, and daily engagement for its News product, aiming to be the entry point for news for millions globally

Job Summary

  • The New York Times is seeking a product marketing leader to drive app downloads, net-new registration, and daily engagement for its News product, aiming to be the entry point for news for millions globally.
  • Responsibilities include defining product marketing strategy, developing go-to-market plans for new features, crafting messaging, and building retention strategies for existing users.
  • The role requires 12+ years of experience in marketing, product, or growth, with at least 4 years in a product marketing leadership role for high-growth, app-centric, freemium subscription products.

Matching Summary

The New York Times is seeking a product marketing leader to drive app downloads, net-new registration, and daily engagement for its News product, aiming to be the entry point for news for millions globally.

Salary

$230,000 - $250,000 USD; Not specified; Not specified

Skills & Requirements

Must-have

  • Product marketing strategy
  • Go-to-market strategies
  • Positioning and messaging
  • Retention strategies
  • Audience segmentation strategies
  • Cross-functional collaboration

Nice-to-have

  • Narrative-driven growth expert
  • Passionate about news
  • User-centric leader
  • Brand integrity

Key Requirements

  • 12+ years of related experience
  • 4+ years product marketing leadership
  • Experience with consumer mobile apps
  • Experience in digital subscription/content
  • Experience developing talent

Work Rights

Not specified

Tailored Resume

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