Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets
Job Summary
Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.
Drive promotional excellence by leading the omnichannel promotional plan (face-to-face and digital), ensuring robust scientific messages, high-quality materials, and optimal frequency and reach by customer segment.
Lead cross-functional squads (Sales, Medical, Access, Trade, Digital, Finance) and manage agencies/partners, ensuring clear governance, on-time delivery, and disciplined budget management.
Matching Summary
Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.
Skills & Requirements
Must-have
pharmaceutical marketing experience
retail/pharmacy channel experience
cardiovascular therapeutic area
omnichannel promotional plan
distribution and retail partnerships
pharmaceutical industry compliance
Nice-to-have
digital activation with in-store excellence
translate clinical data to value propositions
test-and-learn experiments across channels
omnichannel journey design
influence senior stakeholders
collaborating with regional or global teams
Key Requirements
5+ years pharmaceutical marketing
proven track record in launches
retail/pharmacy channel
market data and tools experience
forecasting and P&L management
cardiovascular/metabolic diseases experience
negotiation with pharmacy chains/distributors
trade marketing execution
cross-functional project leadership
Executive communication skills in Portuguese
Advanced/Fluent English
Bachelor’s degree in Business, Marketing, Economics, Pharmacy, or related fields