Lifecycle & Crm Manager - Engagement & Retention

IG Group

Bangalore, India
Crm/marketing automation platforms
Customer lifecycle marketing
Real-time decisioning
Drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies

Job Summary

  • Drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies.
  • Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage, optimizing trigger logic, timing, and frequency.
  • Collaborate with product and analytics teams to identify key engagement and churn moments and refine strategies based on performance data.

Matching Summary

Drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies.

Skills & Requirements

Must-have

  • CRM/marketing automation platforms
  • customer lifecycle marketing
  • real-time decisioning
  • event-based marketing
  • A/B testing and experimentation
  • SQL and marketing analytics tools

Nice-to-have

  • financial services products knowledge
  • trading behavior understanding
  • high autonomy
  • doing things differently

Key Requirements

  • 3+ years experience designing lifecycle campaigns
  • Strong analytical skills
  • Proven experience building predictive models
  • Advanced proficiency with SQL

Work Rights

Not specified

Tailored Resume

Cover Letter