Marketing Manager

Aristocrat Leisure Limited

Lansing, MI, United States
Base: $102,410 - $190,190 py; bonus/equity: not sp...
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7+ years digital marketing experience
3+ years cross-functional team leadership
Google analytics and power bi proficiency
** Aristocrat Leisure Limited is seeking a Marketing Manager to lead digital marketing campaigns for the Michigan Lottery’s iLottery program. The ideal candidate should have extensive experience in digital marketing and leadership, focusing on enhancing customer engagement and campaign performance within a collaborative and innovative company culture. **

Job Summary

  • This role is critical in crafting and driving marketing strategies to ensure a flawless customer experience and top-tier program performance for the Michigan Lottery's iLottery program.
  • The position offers a comprehensive benefits package including health, dental, vision insurance, paid time off, and a 401(k) plan with employer matching.
  • Candidates must be authorized to work in the United States without visa sponsorship due to mandatory background screening and regulatory approvals required by gaming licenses.

Matching Summary

Match Score: 75

** Aristocrat Leisure Limited is seeking a Marketing Manager to lead digital marketing campaigns for the Michigan Lottery’s iLottery program. The ideal candidate should have extensive experience in digital marketing and leadership, focusing on enhancing customer engagement and campaign performance within a collaborative and innovative company culture. **

Salary

Base: $102,410 - $190,190 per year; Bonus/Equity: Not specified; Benefits: Health, dental, vision, PTO, 401(k) match

Skills & Requirements

Must-have

  • 7+ years digital marketing experience
  • 3+ years cross-functional team leadership
  • Google Analytics and Power BI proficiency
  • Budget management across multiple channels
  • A/B testing and audience segmentation expertise

Nice-to-have

  • Experience with AppsFlyer and Outflink
  • Background in regulated gaming environments
  • Strong mentorship and collaborative culture skills
  • Proactive approach to emerging trends

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 7+ years of experience in digital marketing
  • 3+ years of leadership experience
  • Authorization to work in the US without sponsorship

Work Rights

Must be authorized to work in the US without visa sponsorship

Tailored Resume

Cover Letter