Lead Consultant, Data And Marketing Effectiveness

Dentsu Creative ANZ

Singapore, Singapore
**
Marketing, martech, and data convergence
Hyper-personalized customer experiences
Campaign optimization and customer journeys
** Dentsu Creative ANZ is seeking a Lead Consultant for Data and Marketing Effectiveness in Singapore, focusing on leveraging MarTech and data to enhance customer experiences. The ideal candidate should have strong analytical skills and experience in marketing strategy, with a passion for technology and innovation. **

Job Summary

  • We're seeking an experienced, forward-thinking marketer well-versed in Marketing, MarTech, and data to craft hyper-personalized customer experiences.
  • Key responsibilities include designing and optimizing marketing campaigns and customer journeys, advising clients on MarTech integration, and leading strategy discussions.
  • The role requires strong analytical skills, MarTech proficiency with platforms like CDP or CEP, and the ability to juggle multiple clients and projects.

Matching Summary

Match Score: 75

** Dentsu Creative ANZ is seeking a Lead Consultant for Data and Marketing Effectiveness in Singapore, focusing on leveraging MarTech and data to enhance customer experiences. The ideal candidate should have strong analytical skills and experience in marketing strategy, with a passion for technology and innovation. **

Skills & Requirements

Must-have

  • Marketing, MarTech, and data convergence
  • Hyper-personalized customer experiences
  • Campaign optimization and customer journeys
  • MarTech platform consultation
  • Digital maturity enhancement
  • Client workshop facilitation

Nice-to-have

  • Passion for innovation and sharing ideas
  • Forward-thinking marketer
  • Strategic leadership and co-creation
  • Client relationship nurturing

Key Requirements

  • 3-4 years of MarTech and data experience
  • Experience in consulting or digital maturity projects
  • Workshop facilitation experience
  • Hands-on CDP or CEP platform experience

Work Rights

Not specified

Tailored Resume

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