Campaign Director, Cio Persona

Workday Inc

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Hybrid (50% in-office, 50% remote)
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization experience
Workday Inc. is seeking a Campaign Director for the CIO Persona to lead its global go-to-market campaigns, focusing on enterprise IT buyers. This senior-level role requires a strategic leader with extensive experience in B2B marketing, particularly within the enterprise technology sector

Job Summary

  • The role is responsible for defining and driving Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
  • This senior-level individual contributor role requires orchestrating a globally aligned, multichannel GTM approach across digital, content, field, and partner channels with cross-functional teams.
  • Workday offers a flexible work approach requiring at least half of the time each quarter in-office or in the field, combined with competitive compensation including base salary, bonus, and stock grants.

Matching Summary

Match Score: 85

Workday Inc. is seeking a Campaign Director for the CIO Persona to lead its global go-to-market campaigns, focusing on enterprise IT buyers. This senior-level role requires a strategic leader with extensive experience in B2B marketing, particularly within the enterprise technology sector.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization experience
  • Full-funnel campaign design expertise
  • AI and enterprise technology trends knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and curiosity
  • Cross-functional player-coach leadership
  • Data-driven proactive optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to CIOs and technical buyers
  • Proficiency with modern B2B marketing tech stack

Work Rights

Not specified

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