Assistant Brand Manager

AbbVie

Ho Chi Minh City, Vietnam
Base: n/a; bonus/equity: not specified; benefits: ...
Brand positioning and strategy
Marketing campaign execution
Promotional material development
Provide input to develop marketing campaign & promotion program, which bases on brand positioning

Job Summary

  • Provide input to develop marketing campaign & promotion program, which bases on brand positioning.
  • Cooperate with related partners to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
  • Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend inline with budget plan.

Matching Summary

Provide input to develop marketing campaign & promotion program, which bases on brand positioning.

Salary

Base: N/A; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Brand positioning and strategy
  • Marketing campaign execution
  • Promotional material development
  • Market survey and analysis
  • Product training for field force

Nice-to-have

  • Customer attitude and perception evaluation
  • Competitor information updates
  • Budget and KPI monitoring

Key Requirements

  • 1-2 years relevant experience
  • Assistant Brand Manager role experience
  • MNC FMCG/Technology/Retail/Healthcare industry experience
  • 1-2 years administration or brand executive level experience
  • Good command of English
  • MS Office proficiency

Work Rights

Not specified

Tailored Resume

Cover Letter