Marketing Engagement Lead - Mental Health & Wellbeing

APM

West Perth, WA, Australia
On-site (perth or sydney)
5 to 10+ years b2b and b2c experience
Growth marketing in health or human services
Web and crm platform technical capability
APM is seeking a Marketing Engagement Lead for their Mental Health & Wellbeing portfolio to develop and execute strategic marketing plans aimed at business growth and market expansion. The ideal candidate should have extensive experience in B2B and B2C marketing, particularly within the health or human services sector, along with strong leadership, analytical, and digital skills

Job Summary

  • The role supports business delivery and market expansion within the APM Mental Health and Wellbeing portfolio through strategic marketing plans.
  • Candidates must have 5 to 10+ years of experience in similar B2B and B2C roles with demonstrated success in strategic marketing.
  • APM is a global human services leader committed to enabling better lives with a diverse workforce across 11 countries.

Matching Summary

Match Score: 85

APM is seeking a Marketing Engagement Lead for their Mental Health & Wellbeing portfolio to develop and execute strategic marketing plans aimed at business growth and market expansion. The ideal candidate should have extensive experience in B2B and B2C marketing, particularly within the health or human services sector, along with strong leadership, analytical, and digital skills.

Skills & Requirements

Must-have

  • 5 to 10+ years B2B and B2C experience
  • Growth marketing in health or human services
  • Web and CRM platform technical capability
  • Account-based marketing strategy execution
  • Data-driven analytics and ROI reporting

Nice-to-have

  • People leadership experience highly valued
  • Experience with Adobe and Canva suites
  • Content relationship and event marketing
  • Strong written presentation skills
  • Commercially astute customer focus

Key Requirements

  • 5 to 10+ years experience in similar B2B and B2C role
  • Previous demonstrated experience in growth marketing within health industry
  • Relevant business or marketing qualifications
  • Strong technical capability understanding web and CRM platforms

Work Rights

Not specified

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