Lifecycle & Crm Manager - Onboarding & Adoption

78

Bengaluru, India
Not specified
Design multi-channel onboarding journeys
Implement a/b testing frameworks
Analyze activation metrics and funnels
The IG Group is seeking a Lifecycle & CRM Manager for Onboarding & Adoption in Bengaluru, India. The role focuses on enhancing customer activation and product usage through strategic onboarding initiatives in a dynamic FinTech environment

Job Summary

  • The role focuses on accelerating new customer activation and product adoption through strategic onboarding programs.
  • Candidates will design and optimize multi-channel onboarding journeys from registration to the first trade.
  • The company is a publicly-traded FTSE250 FinTech firm seeking high autonomy to drive sustainable growth.

Matching Summary

Match Score: 85

The IG Group is seeking a Lifecycle & CRM Manager for Onboarding & Adoption in Bengaluru, India. The role focuses on enhancing customer activation and product usage through strategic onboarding initiatives in a dynamic FinTech environment.

Skills & Requirements

Must-have

  • Design multi-channel onboarding journeys
  • Implement A/B testing frameworks
  • Analyze activation metrics and funnels
  • Utilize CRM platforms and automation tools
  • Develop educational content strategies

Nice-to-have

  • Knowledge of financial services products
  • Understanding of behavioral psychology
  • Experience with progressive profiling
  • Strong project management skills
  • Cross-functional collaboration experience

Key Requirements

  • 3+ years experience in customer onboarding programs
  • Proven experience with A/B testing and experimentation
  • Familiarity with marketing automation and personalization tools

Work Rights

Not specified

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