Senior Manager, Frontline Marketing Sparkling Flavors, Sprite & Schweppes- Türkiye

Coca-Cola

Istanbul, Turkey
Brand strategy and activation
Consumer and shopper insights
Project leadership and collaboration
The Senior Manager is primarily responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts

Job Summary

  • The Senior Manager is primarily responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts.
  • Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team.
  • We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

Matching Summary

The Senior Manager is primarily responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts.

Skills & Requirements

Must-have

  • Brand Strategy and Activation
  • Consumer and Shopper Insights
  • Project Leadership and Collaboration
  • DME Management
  • Cross-functional Team Management

Nice-to-have

  • Agile and Continuous Learning
  • Growth Mindset and Empowerment
  • Inclusive and Collaborative Culture
  • Data-driven Brand Analytics
  • Holistic Understanding of Market Dynamics

Key Requirements

  • Relevant degree in Marketing
  • Marketing activation and leadership experience
  • Business, commercial and financial acumen
  • Experience working with The Coca-Cola Company external partners
  • Experience working in cross-functional and cross-geographical teams

Work Rights

Not specified

Tailored Resume

Cover Letter